Elizabeth C. “Liz” Terry is Executive Director of National Creditors Bar Association (NCBA). As a business development and relationship management strategist, she has a decade-plus record of igniting and sustaining lucrative partnerships with C-level executives at Fortune 1000 firms, global foundations and financial institutions.

Liz most recently served as Vice President of Business Practices & Member Engagement at the Investment Advisor Association (IAA). As a key member of the four-person senior executive management team and heading up both the membership and events teams, she achieved over 90% retention and over 90% engagement of IAA’s 650+ member firms. Additionally, she developed and launched member programming geared toward engaging and bringing together C-Suite executives for strategic business networking, learning and discussion. Annually, her programs engaged hundreds of C-Suite executives across 9 different cities in business-critical topics ranging from strategic planning, risk analysis & compliance, fee compression, M&A, succession planning, to hiring and retaining talent.